NIST
GCR 02-281
"The Art of Telling Your Story"
Tips & Insights
for Putting Your Best Foot Forward with Investors and
Corporate Partners |
|
by
Rick King
PreFlight Ventures, Inc.
315 Kitty Hawk Drive
Morrisville, NC 27560
919-806-1166
rking@preflightventures.com
Grant 43SBNB060136
April
2002
View PDF
version of report.
Copyright © PreFlight
Ventures, Inc.
The author has granted the U.S. Department of Commrce the right
to publish this document for government purposes. No part of
this material may be reproduced by anyone else, in any form,
or by any means, without express written consent of the author. |
| Table
of Contents |
| 1. |
How
to Use This Guide & What to Expect |
| 2. |
Storytelling:
The Gateway to Business Success
- Opening
Doors with Your Presentation Skills
- Keep
Your Objective in Perspective
- Difference
Between Presenting and Telling A Story
- Connecting
with Your Audience
|
| 3. |
Presentation
Tips: Telling Your Story
- Some
Key Tips for Presenting to Investors & Corporate
Partners
- Speaking
Style and Personality
- How
Much Information Do I Put Into My Slides?
- Less
is More
- Cramming
It in
- Tag
Team
- What
Do Investors Expect to See & Hear?
- You
Are The Company (To Investors)
- Help
Them See What You Do
- Accomplishments
- What
They Need to Hear, and Don't Need to Hear
- Numbers
- Don't
Make Excuses
- How
Do I Get and Keep Their Attention?
- Read
Your Audience
- Be
Spontaneous
- Don't
Let The Tail Wag the Dog
- It's
Your Room
- Room
Lighting
- How
Can I Prepare for Difficult Investors?
- Rehearsal
- Adaptation:
The Art of Entrepreneurship
- Practice
With Real Investors
- Handling
Tough Objections
- Go
Back to School
- What
Scares Away Investors?
- Don't
Make It Easy for Them to Say No
- What
is the Right Attitude When Talking With Investors?
- Level
the Playing Field
- Putting
Your Best Foot Forward
- How
Should I Act When I'm Presenting?
- Movement
- Smile
- Energy
- Humor
- E-Mailing
Your Presentation
- Develop
a Strong Closing
- For
Investors
- For
Corporate Partners
- For
Investors or Corporate Partners
- Added
Bonus: You Will Be a Better Negotiator
|
| 4. |
Wrap
Up |
| 5. |
Preparing
to Make Your Presentation at "The Art of Telling
Your Story" Workshop
- Goals
and Expectations
- Preparing
Your SAlides
- Presentation
Time Limit: 10 Minutes
- Audience
to Target
- Topics
to Cover
- Room
Set-up
- Other
Points to Keep in Mind
Note:
To learm more about "The Art of Telling Your
Story" workshop, go to http://prelightVENTURES.COM/peflight/overiew.html
or contact tellyourstory@prelightventures.com. |
| APPENDIX |
Advanced
Technology Program's Commercialization and Business Planning
Guide in the Post-Award Period
Note:
As you go through this document, you will see references
to another valuable resource called ATP’s Commercialization
and Business Planning Guide, a 260-page book on business
development, fundraising, and licensing. This document
cites relevant sections that can provide you additional
information and helpful suggestions. The table
of contents for the ATP Guide is included at the
end of this document. |
About
the Advanced Technology Program
About
the Author |
Date created:
May 24, 2002
Last updated:
August 2, 2005
|
