NIST Advanced Technology Program
Return to ATP Home Page
ATP Historical Award Statistics Business Reporting System Surveys EAO Economic Studies and Survey Results ATP Factsheets ATP Completed Projects Status Reports EAO Home Page

NIST GCR 02-281
"The Art of Telling Your Story"

Tips & Insights for Putting Your Best Foot Forward with Investors and Corporate Partners

4.

Wrap Up

Getting to tell your story to other people is a wonderful chance to share your dream and to get help from others. Don’t look at it as being a necessary chore or an unpleasant task. Think about it . . . You get to let other people in on the great things you and your team are doing. You already know that not everyone is going to be interested, so don’t put needless pressure on yourself to win over every person you present to. You only need a couple of investors to buy in.

The goal of this presentation guide is to help you stand out in the crowd, specifically the crowd of entrepreneurs who are all trying to raise money and sign up corporate partners. But you now have new insights and techniques that go well beyond investor presentations. You will be a more effective communicator and better able to influence people, whether they are bankers, customers, children, or a church group. And you will have more fun doing it.

You don’t have to do all the things suggested in this guide or what other people have recommended. It’s impossible anyway, and you would end up not being yourself. Just pick two or three things you want to work on. Practice them and see how it feels.
Can you fit them smoothly into your personal style so that you are comfortable? Look for positive changes in how your audience reacts. Just make a few adjustments and get some feedback. Then consider another adjustment or two when you are ready. Remember that as an entrepreneur you are already great at making adjustments. With practice, you will improve and gain confidence each time you present.

We welcome any ideas, questions, or stories that could help others improve their experience with investors and corporate partners. Or, if you want to learn more about how we can help you package your business for investors or about future workshops, e-mail us at tellyourstory@preflightventures.com.

Thank you. We look forward to helping you to be your best in the art of telling your story!

Go to Chapter 5 or return to Table of Contents

Date created: May 24, 2002
Last updated: August 2, 2005

Return to ATP Home Page

ATP website comments: webmaster-atp@nist.gov  / Technical ATP inquiries: InfoCoord.ATP@nist.gov.

NIST is an agency of the U.S. Commerce Department
Privacy policy / Security Notice / Accessibility Statement / Disclaimer / Freedom of Information Act (FOIA) /
No Fear Act Policy / NIST Information Quallity Standards / ExpectMore.gov (performance of federal programs)

Return to NIST Home Page
Return to ATP Home Page Return to NIST Home Page Go to the NIST Home Page