Appendix
Advanced
Technology Program’s Commercialization and Business
Planning Guide in the Post-Award Period
(NIST GCR 99–779,
June 2000)
Table
of Contents
Section 1. Basic
Concepts
- Meeting
the Challenge
- A
Financing Primer
- Commercialization
Strategies
- Complex
Strategies for Rich Technology Platforms
- Licensing
- Teaming
for Success
- Equity
Investments
Section 2. Presenting
Your Opportunities to Equity Investors
Section 3. The Workbook
Section 4. Index
and Bibliography
Additional Content
Details
Section
1. Basic Concepts
1.1 Meeting
the Challenge
- Prelude
- What
Makes this Book Unique?
- Intended
Audience
- Conclusion
1.2 A Financing
Primer
- Advanced
Organizer
- An
Expensive Endeavor
- What
Do You Want to Be When You Grow Up?
- Sweat
Equity
- Science-for-Hire
- Debt
Financing
- Equity
Financing
- Availability
of Equity Financing
- Stages
of Equity Financing
- What
Do Equity Investors Look For?
- What
Do Equity Investors Want in Return?
- Conclusion
1.3 Commercialization
Strategies
- What
is a Commercialization Strategy?
- Prototypical
Commercialization Strategies
- Strategy
1: Licensing with Developmental Funds
- Strategy
2: Strategic Alliances
- Strategy
3: Equity Investors in the Parent Company
- Strategy
4: Equity Investment in a Spin-off
- Strategy
5: Initial Public Offering
- Conclusion
1.4 Complex
Strategies for Rich Technology Platforms
- Advanced
Organizer
- Sustainable
Competitive Advantage
- Economic
Barriers in Technology Partitioning
- Strategic
Plan
- Conclusion
1.5 Licensing
- Advanced
Organizer
- Why
Companies License-in
- What
is a License?
- How
Does One Make Money from Licensing?
- Different
Types of Licenses
- Preparation
for Licensing
- Elements
of a Licensing Package
- Business
Opportunity Preview
- Assessment
of Potential Licensees
- Negotiation
Issues
- Conclusion
1.6 Teaming
for Success
- Advanced
Organizer
- Definitions
- Joint
Ventures
- Why
Form a Corporate Partnership?
- What
Are the Risks of Corporate Partnering?
- How
to Structure a Successful Corporate Partnership
- Conclusion
1.7 Equity
Investments
- Advanced
Organizer
- Business
Angels
- Institutional
Venture Capital
- Investment
Bankers
- Initial
Public Offerings
- Tools
to Use with Equity Investors
- Who
Should Develop the Business Plan?
- What
Format Do I Follow?
- Business
Plan Outline (General)
- Business
Plan Outline (Detailed)
- Executive
Summary
- Getting
Feedback on the Plan
- Revising
the Plan
- Guidelines
for Business Plan Revisions
- How
to Use Your Business Plan
- How
to Create Opportunities for Distributing Your Plan
- Internal
Value of the Plan
- Summary
Section
2. Presenting Your Opportunities to Equity Investors
2.1
Company/Technology/Product
2.2
Market Assessments
2.3
Goals and Objectives
2.4
Challenges/Requirements/Opportunities
Section
3. The Workbook
3.1
Strategic Planning
3.2
Customers/End Users
3.3
Market
3.4
Competitors
Section
4. Index and Bibliography |
