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Survey
of Advanced Technology Program
1990-1992 Awardees:
Company Opinion About
the ATP and its Early Effects
January 30, 1996
Prepared
by: Silber & Associates
Dr. Bohne Silber
13067 Twelve Hills Road
Clarksville, MD 21029-1144
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Chapter
Two
Impact
of the ATP Award
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| GENERAL
OVERVIEW
Due to
the early stage, the primary emphasis of the interviews was the
impact of the ATP award on recipient organizations. How, if at all,
has the award changed things for the companies in the program? What
difference, if any, has the award made thus far on the award recipients?
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122
companies spoke of positive
effects such as new technological
frontiers; 3 companies had complaints
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With the exception
of three participants, who expressed clear-cut dissatisfaction,
the other 122 cited numerous examples of the program's positive
impact. Many maintain that the ATP has been the lifeblood of their
company's innovative research efforts, permitting them to venture
into arenas new to American industry. Even several companies whose
ATP funding ended early spoke favorably about the program.
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| THE
POSITIVE
SIDE
Most of the
participants believe that, owing in large part to the ATP, the U.S.
now has realistic potential to be first on the technological frontier
in some areas which otherwise, they insist, would become foreign
domain. The ATP, say most of the participants, has meant the difference
between success and failure, between vision and reality.
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"...domestically,
the companies were
too wary of the high-risk"
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A researcher
described how the ATP was the crucial factor which kept his technology
in U.S. hands. "We looked for private sector funding for our technology
for two years, and we had run out of places to look. If it weren't
for the ATP, we probably would have ended up getting into bed with
a Japanese or Korean company. They expressed interest, and domestically,
the companies were too wary of the high-risk."
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"Our
technology should have a return
in the billion dollar range, and this
wouldn't have happened without ATP."
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The impact
of the awards is significant and far-reaching. Four factors in particular
were mentioned as the most important outcomes of the ATP award,
each of which is discussed in detail on the following pages, beginning
on page 14. The percentages in the box below exceed 100% because
participants were instructed to name three outcomes with the greatest
impact.
- gave
ability to afford and engage in high-risk research
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[named as a "most important outcome" by 65% of the participants]
- stimulated
collaboration and formation of strategic alliances
- [named
as a "most important outcome" by 46.7%]
- shortened
the R&D cycle
- [named
as a "most important outcome" by 45.0%]
- accelerated
commercialization of the ATP-related technology
- [named
as a "most important outcome" by 43.3%]
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| THE
NEGATIVE
SIDE
One of the
three participants who were negative about the ATP is, in fact,
a company whose project was not renewed through its scheduled completion
date. The respondent, supportive of an ATP-like program in theory,
disagreed with the specific decision of ATP administrators not to
renew the project on grounds that the risk-level of the technical
work was being lowered by substitution of low-risk goals. He reported
that he "never got straight answers from NIST," their attention
to the research project was inadequate, ATP's technical liaisons
had insufficient authority, and that, despite his company's diligence
on a difficult project, the ATP award was rescinded. In his words,
"We felt stood up by NIST. We did a lot of work, and they changed
their mind."
Another critic
of ATP focused on the complexities of joint venture research. "It's
a messy way to do research," he said. "You have seven different
entities without a common agenda and a leader without true power.
It's like a football game where the game will end if anyone leaves--and
everyone wants to be quarterback...it's impossible to throw together
these different agendas."
The third participant
who complained about his ATP project says his joint venture was
mismanaged by the consortium in charge of the project, which, he
says, supported low quality and "worthless" work for fear of retribution
from the other participants. "The chance to do high-risk research
was squandered," he said, "and was of low to no impact on my company.
The project was mismanaged by the (company) project leader and companies
involved." His company, which he blames in part for the shortcomings
of the experience, thought about pulling out because of the "lousy
work." He emphasized the importance of having decision makers involved
beyond the scientists carrying out the work and maintained that
his company's project manager did "a bad job...and didn't involve
our company and let us know the opportunity for us." The respondent
went on to say that changes have been made, including replacing
the project manager, and that things have begun to turn around.
For a full printed
copy of the Silber Report please contact Cindy
Smith at (301) 975-4332.
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Date created: January
30, 1996
Last updated:
April 12, 2005
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