NIST Advanced Technology Program
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ATP Public Meeting Announcement
Defining the Advanced Technology Challenges of the
Electronic Commerce Marketplace

March 9­10, 1998
National Institute of Standards and Technology
Gaithersburg, MD

[Conference Registration]   [Hotel Accommodations]

About the Advanced Technology Program

The NIST Advanced Technology Program (ATP) provides competitive, cost-shared awards for industry to develop high-risk, enabling technologies with broad-based economic benefits. The ATP seeks to help industry fill the gap between basic research and product development, and to invest in technology that wouldn't be developed in a competitive time frame without government cost sharing. Along with General Competitions, which are open to proposals from all technical areas, the ATP has also funded Focused Programs, each with specific business and technical goals.

Key criteria for selecting program areas include:
  • potential U.S. economic impact, including the credibility of the program's proposed pathways to economic growth, the importance of the existing or potential sector affected, and the probability of subsequent commercialization;
  • good technical ideas that are "cutting edge," high risk, strategically important, and based on sound scientific and technical concepts;
  • strong industry commitment to participate, including breadth and depth of interest and willingness to share costs and work with the government and other partners; and
  • opportunity for the ATP to make a major difference by supporting work that is unique or complementary to other industrial and government efforts, that offers timely and significant acceleration of research progress, and that requires a critical mass of funding.

Because a large number of technology ideas have been submitted to the ATP in the area of electronic commerce, specifically internet commerce, the ATP is seeking industry's input to determine whether a focused program in electronic commerce is warranted.

The ATP will hold a two-day workshop for interested parties on electronic commerce on March 9­10, 1998, at NIST. The theme of the workshop is, "Defining the Advanced Technology Challenges of the Electronic Commerce Marketplace."

Defining the Advanced Technology Challenges of the Electronic Commerce Marketplace

To date, ATP has funded projects related to electronic commerce through General Competitions and through Focused Program competitions in Information Infrastructure for Healthcare, Component-Based Software, and Technologies for the Integration of Manufacturing Applications. Each project is cost-shared between industry and government, and ATP's average contribution is approximately one million dollars per year.

The goals and objectives of this workshop are to identify technologies that can be developed to remove barriers and to create opportunities for businesses and consumers by accelerating the development of internet-based markets. This workshop will bring together information technology experts, financial and electronic payment experts, and supply-chain specialists fromindustry, technical consortia, and trade associations who are interested in participating in defining the scope of a possible ATP Electronic Commerce Focused Program. Academic institutions, non-profit research organizations, and government laboratories are also invited to participate. This workshop is not intended to promote specific technical approaches that might be submitted for funding to a focused competition. The workshop will provide a forum for discussion of technical and business issues of importance to industry and the marketplace for electronic commerce and will culminate in concepts for a potential ATP focused program.

The ATP is a unique partnership between government and private industry to accelerate the development of high-risk technologies that promise significant commercial payoffs and widespread benefits for the economy. At the conclusion of the workshop, participants will have collectively developed the scope for a potential electronic commerce focused program and a list of possible high-risk technology ideas that the program may address. Potential technology ideas may include, but are not limited to: innovative solutions for acquiring, classifying, and storing information; finding, filtering, and analyzing information; securing information and auditing access; managing costs and financial mechanisms; interoperability; and new business models.

Agenda

Monday, March 9
8:00 am Registration
9:00 am Opening Session and Welcome
Ray Kammer, Director of NIST
9:15 am Explanation of the ATP Criteria for Focused Program Areas
Lura Powell, Director of ATP
9:30 am Keynote Speaker
Howard Frank, Dean, University of Maryland Business School
"The New Economics of Information"
10:30 am Break and Social Networking
11:00 am Industry Panel:
Presentation of Electronic Commerce Program Ideas and Technologies
Panel Includes:
J. Marty Tenenbaum, Chairman and Founder, CommerceNet Consortium
Sanjay Gupta, Managing Director, Logistics, Electronic Commerce and Catalog Marketing, Federal Express Corporation
Charles White, President, Electronic Commerce Payment Services, First Data Corporation
Panel Moderator: Cita Fulani, Director, Information Technology and Electronics Office, ATP
12:30 pm Lunch
1:30 pm Parallel Breakout Sessions
Choose one of the following tracks:

Track 1 - "Information Overload"
   (finding, filtering, analyzing, classifying, storing, etc.)

Industry Speakers:
Yelena Yesha, Professor of Computer Science, UMBC; Director, NASA's Center of Excellence in Space Data and Information Sciences (CESDIS)
Erik Mettala, Vice President, Advanced Programs, Microelectronics and Computer Technology Corporation (MCC)
Brad Fordham, Director, Product Development for Electronic Commerce, Oracle Corporation

Facilitator: Bettijoyce Lide, ATP

Track 2 - "Security and Payment Technologies"
 (intellectual property rights, usage rights, cost management, financial mechanisms, etc.)

Industry Speakers:
Anup Ghosh, Research Scientist, Reliable Software Technologies
Dwight Koop, COO, Simple Access
James Galvin, Executive Director, Trust & Security, CommerceNet

Facilitator: John Gudas, ATP

Track 3 - "Building Interoperable eCommerce"
 (frameworks, API's, networks, workflow architecture, business languages, etc.)

Industry Speakers:
John Silva, Defense Advanced Research Projects Agency (DARPA)
Bart Meltzer, CTO, CNgroup
Cory Casanave, President, Data Access Technologies
Jeffrey Ritter, Program Director, Electronic Commerce, Law, and Information Policy Strategies

Facilitator: Tom Leedy, Leedy Associates, Inc.

Track 4 - "Changing Business Models"
 (business process, business-to-business, business-to-customer, supply webs, virtual corporations, best practices, migration strategies, etc.)

Industry Speakers:
Moses Ma, President and CEO, BusinessBots
Jack White, Director, Center for Electronic Commerce, ITI
Venkatesh Shankar, Professor of Marketing, University of Maryland

Facilitator: David King, ATP
3:00 pm Break and Social Networking
3:30 pm Parallel Breakout Sessions

Track 1 - "Information Overload"

Track 2 - "Security and Payment Technologies"

Track 3 - "Building Interoperable eCommerce"

Track 4 - "Changing Business Models"

5:00­5:30 pm Endnote
Cita Furlani, Director
6:30 pm Banquet

Dinner Speaker
Adam Clayton Powell, III
Vice President, Technology and Programs, The Freedom Forum


Quality Suites Hotel
3 Research Court
Rockville, MD
Tuesday, March 10
8:15 am Continental Breakfast
8:45 am Keynote Speaker
Erica Rugullies, Industry Analyst for Electronic Commerce, Giga Information Group
9:30 am Parallel Breakout Sessions

Track 1 - "Information Overload"

Track 2 - "Security and Payment Technologies"

Track 3 - "Building Interoperable eCommerce"

Track 4 - "Changing Business Models"

11:00 am Break and Networking
11:15 am Industry Feedback from Breakout Groups and Discussion
1:00 pm Lunch
2:00­4:00 pm Open House
NIST Laboratories; Manufacturing Extension Partnership; Baldrige National Quality Program

Contacts

Registration Contact

Lori Phillips
NIST
Bldg. 101, Rm. B116
Gaithersburg, MD 20899-0001 USA

Telephone: (301) 975-4513
Fax: (301) 948-2067
Email: lori.phillips@nist.gov

Technical Contact

Shirley M. Hurwitz
Program Manager, ATP
NIST
Bldg. 101, Rm. A415
Gaithersburg, MD 20899-0001 USA

Telephone: (301) 975-3278
Fax: (301) 926-9524
Email: shirley.hurwitz@nist.gov

Additional Information

For additional general information, or to add your name to the ATP mailing list, please contact the ATP:

Hotline: 800-ATP-FUND, or 800-287-3863
Fax: 301-926-9524

Worldwide Web: http:// www.atp.nist.gov
E-mail: atp@nist.gov

Workshop Registration

Registration Form

Please complete registration form (WordPerfect 6 or ASCII) and return by February 20, 1998.

ATP Electronic Commerce Conference
March 9-10, 1998
Last Name  
First Name  
Title  
Organization  
Address  
Room or Mail Code  
City, State, Zip  
Country  
Telephone  
Facsimile  
Email  
Special servicesServices  
Registration Fee: $275

Form of Payment

    ______    Check enclosed made payable to: NIST/ATP Electronics Commerce Conference
(Checks from outside the USA should be written on a USA bank).
    ______    MasterCard No. Exp. Date
    ______    Visa Card No. Exp. Date
    ______    Discover Card No. Exp. Date
Authorized Signature:
    ______    Purchase Order No./Training Form (Enclose a copy or provide one on-site at registration; faxed copy unacceptable.)

Deadlines

The registration fee includes workshop materials, coffee breaks, lunch, and a banquet. All mailed or faxed registration forms must be received by February 20, 1998.

Requests for cancellation and refund must be received
in writing by February 20, 1998.

Please fax by February 20, 1998 to: Lori Phillips 301/948-2067

or, mail to:

NIST Office of the Comptroller
Bldg. 101, Rm. A807
Gaithersburg, MD 20899-0001

Hotel Registration

Hotel Registration Form

Please complete registration form (WordPerfect 6 or ASCII) and return by February 20, 1998.

ATP Electronic Commerce Conference
March 9-10, 1998
Last Name  
First Name  
Title  
Organization  
Address  
Room or Mail Code  
City, State, Zip  
Country  
Telephone  
Facsimile  
Email  
Special servicesServices  
Rates: $76, single or double, plus tax. All reservations must be received by February 16, 1998. Please apply 12% tax to the above rate. All reservations must be guaranteed with a one-night deposit.
Arrival Date:  
Departure Date:  

Form of Payment

    ______    Check enclosed made payable to: Quality Suites.
(Checks from outside the USA should be written on a USA bank).
    ______    MasterCard No. Exp. Date
    ______    Visa Card No. Exp. Date
    ______    Discover Card No. Exp. Date
Authorized Signature:

Reservations must be cancelled before 4:00 PM on the
arrival date for a refund.

Please phone by February 16, 1998 to:

301/840-0200

or, fax to:

301/258-0160

or, mail to:

Quality Suites
3 Research Court
Rockville, MD 20850

Transportation

BWI Super Shuttle, 1-800-258-3226, offers commercial van service from Baltimore-Washington International (BWI ) Airport to the Gaithersburg area. Upon arrival at BWI, go to the ground transportation desk on the lower level, Pier C, to pick up the shuttle to Gaithersburg. To return to BWI you must call for reservations. Suburban Airport Shuttle, (301) 279-2222, or 1-800-996-9393, is available from Dulles International and Washington National airports to Gaithersburg. Call for reservations.

The Washington Metro system has subway service to Gaithersburg and can be boarded at Washington National Airport. Take the Yellow Line train marked "Mount Vernon Square" to Gallery Place and transfer to the Red Line train marked "Shady Grove" to the Shady Grove station in Gaithersburg. Service is every six to fifteen minutes, depending on the time of day. Travel time from National to Shady Grove is approximately 50 minutes. Taxis are available from the Shady Grove Metro station to area hotels.

A NIST shuttle van operates for official visitors and conference attendees from the Shady Grove Metro station to NIST. The van leaves the Shady Grove station on the quarter and three-quarter hour (e.g., 8:15, 8:45 ... 4:45, 5:15) from the east side parking lot.

Transportation will be provided between the hotel and NIST each day. Attendees are encouraged to use this service, as parking at NIST may be limited.

Directions

To reach NIST:

Traveling north on I-270: take Exit 10, Rt. 117 West, Clopper Road. At the first light on Clopper Road, turn left onto the NIST grounds.

Traveling south on I-270: take Exit 11B, Rt. 124 West, Quince Orchard Road. At the second light, turn left onto Clopper Road. At the next light, turn right onto the NIST grounds.

To reach the Quality Suites:

Traveling north on I-270: take Exit 8, Shady Grove Road West (left-hand turn). Follow Shady Grove to Corporate Boulevard, turn left. The hotel is located 100 yards on the left.

Traveling south on I-270: take Exit 8, Shady Grove Road. Veer right at exit for Shady Grove Road. At the first traffic light, turn left onto Corporate Boulevard. The hotel is located 100 yards on the left.

Date created: January 3, 1998
Last updated: May 6, 2003

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