2004 ATP Proposers' Conferences—Slide 22 Previous | Home | Next

National Economic Benefits (cont'd)

Describe the business opportunity

• Why is it of economic importance to you and the nation?

How will you benefit? How will others benefit (e.g., your customers, competitors, your industry, other industries, and the general public)?

What is the business advantage of your technical approach over others?

• Quantify the magnitude of impact