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ECONOMIC ASSESSMENT/OTHER Leveraging State Resources and University Partnerships Advanced Technologies: Identifying Export Markets Strategies for Attracting Capital Needed to Move ATP-Funded Technologies Into the Marketplace Innovative Tools for Managing High-Risk R&D Teams Business Planning and Commercialization Results and Evaluation: What We Are Learning From Evaluation Water Supply and Security: A Third Decade Challenge New Technologies Forum |
Business Planning and Commercialization | |||||||||||||||
| Wednesday, November 17, 1999 | |
| 8:30-8:40 a.m. | Jeanne W. Powell, Economist, ATP
Introduction and Welcome |
| 8:40-9:00 a.m. |
Jenny C. Servo, President, Dawnbreaker, Inc. Introducing Commercialization and Business Planning Guide |
| 9:00-9:45 a.m. |
Rick King, Business Development Manager, Research Triangle Institute Doing Smart Deals: Nothing in business happens without some deal being made. But how do you win? And can deal making be fun? |
| 9:45-10:00 a.m. Coffee Break | |
| 10:00-10:45 a.m. | Jenny C. Servo, President, Dawnbreaker, Inc. Understanding Your Market: Who are your customers? Who are your competitors? What is your competitive advantage? |
| 10:45-11:30 a.m. | Rick King, Business Development Manager, Research Triangle Institute Roundtable: Learn from the successes and mistakes of others--Fast-paced, spontaneous audience discussion of such topics as corporate partnering, negotiation, deal structure, market research, and market testing |
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